The New York City law making yellow the official color for taxis in the 1960s aimed to differentiate licensed medallion taxis from illegal services, enhancing passenger safety.
John Hertz, the founder of Yellow Cab Company, chose yellow for his taxis in 1915 based on a university study indicating it was the most visible color from a distance, a choice that defined urban transportation.
Albert Rockwell also recognized the visibility of yellow in transportation, founding the Yellow Taxicab Company in New York in 1912, linking the color to safety and recognition.
Today's New York City taxis adhere to strict regulations requiring them to be painted in Dupont M6284 yellow, illustrating how historical decisions about color impact modern transportation.
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