PETA's vice president of corporate projects, Yvonne Taylor, stated that ‘renaming animal product-monikered paints would be a fun way to appeal to more conscious consumers.’ She emphasizes the importance of language in promoting animal rights.
The nonprofit highlighted names like 'Dead Salmon' and 'Smoked Trout', arguing that such titles normalize exploiting animals, and called for alternatives that align with vegetarian and vegan lifestyles.
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