Eliasson's Lifeworld challenges the high-definition advertising norm by replacing crystal-clear imagery with a blurry video piece, aiming to evoke feelings of tenderness and abstraction.
According to Eliasson, the goal of Lifeworld is about dialogue with public space, presenting something beautiful that invites viewers to slow down and reflect.
The project spans across major global cities—London, Seoul, Berlin, and New York—highlighting a shared public experience through blurring realities in urban environments.
Eliasson aims to recreate the impactful experience he achieved with Weather Project in a new public medium, emphasizing the importance of connectivity in contemporary art.
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