How do we transform markets so that sustainability isn't a choice but an imperative?
Briefly

"At the end of 2024, I see the approach of cleaning up individual businesses as uncomfortably like prepping fish for release into polluted waters."
"Leaders know they must transform, yet they often cite market unpreparedness and pushback as reasons for not meeting ambitious sustainability commitments."
"The EU's near-50% tariffs on Chinese electric vehicles may hold back the tide momentarily, but the urgency for change in the energy sector is undeniable."
"At a recent CEO roundtable, one leader boldly called for a global carbon tax, indicating a willingness to embrace drastic changes in the energy sector."
Read at Fast Company
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