Yvonne Taylor, Peta's vice-president of corporate projects, stated in a letter that colour names like Dead Salmon and Smoked Trout are insensitive. She emphasized, "Science concludes that fish are sentient, capable of feeling pain and fear. They each have a distinct personality, can learn new information and enjoy complex social relationships." Such insights highlight the importance of recognizing the emotional and social capacities of fish in societal discussions.
Taylor urged that renaming animal product-monikered paints, such as Au Lait and Skimmed Milk White, is essential as they normalize the exploitation of cows, who are taken from their mothers shortly after birth. She remarked, "Cows raised for dairy may spend their entire lives standing on concrete floors and being fed an unnatural diet that includes other animals, before they're slaughtered at just five years old." This elaborates the ethical concerns surrounding dairy farming.
In her advocacy for Farrow & Ball, Taylor acknowledged their cruelty-free and mostly vegan range. She expressed hope that they would evolve their Soft Distemper and Casein Distemper to become animal product-free. "Until then, renaming colours that normalize animal abuse is one way to remind others that animals are not food but sentient individuals and members of the delicate ecosystem we all share," she stated.
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