Perceptionware highlights how industries can manage public perceptions through expensive, often ineffective technologies like carbon capture, shifting focus from real solutions to mere appearances.
For two decades, carbon capture and storage has failed to significantly reduce greenhouse gas emissions, with its primary success being in enhanced oil recovery, misleadingly marketed as a climate solution.
Oil companies, despite recognizing the ineffectiveness of algae-based fuels, continue to invest more in advertising than in genuine research, illustrating the disconnect between perception and reality.
The previous UK government’s commitment of £20 billion for carbon capture technology—whose development spans 50 years—raises questions about genuine efforts versus mere perception management.
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