Oliver Peyton, who founded Exit Here, stated that funerals are traditionally a hand-me-down business, noting that people often default to the closest funeral parlor. He aims to change that.
Comparing his unconventional funeral home to the British spread Marmite, Peyton remarked, 'You either love it or you hate it.' His mother's reaction, however, leans towards disdain.
Peyton, originally from Sligo, Ireland, became interested in the mortuary business while organizing his father's funeral in 2010, finding the options limited and traditional.
He believes that planning funerals is similar to the hospitality sector, emphasizing that it's about caring for people during their most emotionally heightened times.
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