In mid-March, Reebok staged its annual brand summit where Shaquille O'Neal surprised attendees. O'Neal stressed the need for full commitment to the revitalized basketball division, leaving no room for excuses.
Mr. Krinsky was taken aback by O'Neal's impromptu speech that emphasized a no-excuses attitude. O'Neal's unexpected appearance and motivational words urged everyone to be fully invested in Reebok's basketball revival.
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