Diva Cheese, a provolone in a fluffy boa, sparked such excitement that Stew Leonard's decided to tour her across New Jersey, New York, and Connecticut after overwhelming customer response.
Rich Lung, the creative director, stated that in his 40 years, he had never seen such excitement for one of their animatronics, highlighting the unique engagement with customers.
Stew Leonard's interactive approach includes engaging customers directly for input on where Diva Cheese should perform, demonstrating their commitment to customer experience and community.
Customer feedback was integral; one comment highlighted how a visit to Stew Leonard's brought joy during tough times, reinforcing the store's connection with its community.
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