"For years, users have been mixing their own peanut butter and chocolate protein shakes, and we've frequently heard requests for a Jolly Rancher candy flavored C4," Nutrabolt CEO Doss Cunningham stated, emphasizing consumer demand for these nostalgic flavors in performance products.
Andrea Hernández, founder of Snaxshot, commented, "It's a way to help entice consumers to try them with flavors that they are comfortable or accustomed to, considering a lot of these powders are notorious for having a weird and unpleasant taste." This highlights a strategic approach by both brands to engage consumers.
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