George McKerrow Jr. stated, "Our original concept was very simple, and my vision was to capitalize on the evolving style of people's dining preferences." This highlights the founder's awareness of changing consumer tastes.
Reflecting on the restaurant's success, McKerrow mentioned, "If you go back to 1980, you had a fascination with country music and the Western motif." This illustrates the cultural context that inspired the creation of LongHorn Steakhouse.
The restaurant's growth was bolstered when McKerrow noted, "A snowstorm prevented LongHorn from going under," showing that even adverse conditions can lead to unexpected opportunities.
Despite its name, LongHorn Steakhouse originated in Atlanta, indicating that the perception of Texas ranch culture helped to shape its brand identity, proving perception often precedes reality.
[
Collection
]
[
|
...
]