To mark Pride Month 2024, the UK branch of the Swedish furniture chain announced its popular rainbow cake is back...June, with 100 percent of the profits going to LGBT+ Switchboard.
Bigots have been left simply outraged by the very existence of this multi-coloured confectionery which gives money to charity.
This is not the first time a company has faced backlash for supporting queer people: last year, Pride Month saw an unprecedented wave of vitriol and abuse towards a wide range of brands.
For all the bigots losing their minds over the cake, many more people were excited to see it in stores and glad that IKEA was donating profits to an LGBTQ+ charity which needs it.
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