"The new NYC Pride branding"
"However, the organization and its trademark event, NYC Pride, had an inconsistent brand identity that changed each year to reflect the event's annual theme."
"At the center of the new visual identity is the iconic Pride flag, capturing the brand's spirit of celebration and activism. The flag subtly features the letters 'NYC', and features an adaptive gradient, providing storytelling flexibility and inclusivity for different subgroups within the LGBTQIA+ community."
"The new branding made a splash at the NYC Pride March and garnered over 2.5 million impressions on Instagram."
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