The popularity of Spotify Wrapped has ballooned over the years: in 2017, there 30 million Spotify users accessing it, and in 2021, there were more than 120 million. That year, nearly 60 million Spotify Wrapped stories and graphics were also shared across social media platforms. The year 2022 is no different, over 156 million users engaged with Wrapped, a spokesperson tells TIME.
Opening the latest version of the app is more than likely to lead users to Spotify Wrapped directly once it's out. But don't fret if it doesn't: Spotify users on desktop and on mobile can simply type in Wrapped in the search bar, or find Spotify's Wrapped button in the home page.
A Spotify spokesperson says data used for the 2022 Wrapped campaign was collected throughout the year. This data-driven approach allows Spotify to provide personalized insights into users' music listening habits, highlighting their top songs, artists, and genres.
[
add
]
[
|
|
...
]