Some of my most viewed videos are ones talking about Taylor Swift, that have Taylor Swift songs in the background. So, them being muted is pretty sad, because we put in all of that work.
Half my drafts are muted now. Even though many ardent fans value the online community built through social media, some are also uncomfortable with the flattening of poetic songs into 60-second memes.
During recent years, UMG and other labels have built marketing strategies around getting songs to go viral with the TikTok algorithm.
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