TikTok is known for being one of the world's best places to discover both new and catalogue music, constantly creating viral trends which drive music listening on streaming services.
TikTok has indeed become a key music discovery platform, with research showing that around 75% of TikTok users discover new artists to listen to in the app, while 63% of users hear music that they've never heard before for the first time via TikTok clips.
TikTok says that "Add to Music" is being launched initially for users in the U.S. and the U.K., with further expansion coming soon.
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