Agustina Sacerdote, Global Business Lead, emphasizes the importance of songwriters in the music ecosystem, stating, 'We believe that songwriters are a critical part of the ecosystem and tools built for them are antiqued and complex, so we decided to tackle the problem.' This highlights Tidal's initiative to innovate royalty tracking features specifically designed for songwriters.
The complexity of music royalties, particularly concerning songwriters, is underscored in Techcrunch's coverage, which mentions that venture-funded startups such as Mogul are also attempting to address these challenges. This indicates a broader movement in the industry towards improving transparency and support for songwriters.
Another significant feature of Tidal's new analytics is that artists can identify songs that might belong to them and make claims, shedding light on the often murky waters of music ownership and empowering artists to take control over their work. This shifts the balance of power toward creators.
Tidal's initiative to provide easy access to professional associations (PROs) for royalty identification and collection offers a streamlined approach for artists, enhancing their ability to navigate the often convoluted processes involved in royalty generation and collection in the music industry.
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