SXM Media, sponsor of an Edison Research study of Gen Z podcast listening, has spilled a substantial amount of information in advance of the official webinar presentation on June 15.(It's free; register HERE.)In a recent post, Growing Up with Podcasts: The Gen Z Podcast Listener Report, the premise is that Gen Z is an elusive population group with unique characteristics, and that Gen Z'ers are eager and attentive podcast consumers.
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