The Tortured Poets Department, Swift's 11th studio album, opens at No. 1 on the Billboard 200 album chart with historic numbers, including huge results in streaming and vinyl sales.
In its first week out, Tortured Poets had the equivalent of 2.6 million album sales in the United States, according to Luminate, which tracks the data behind Billboard's charts.
In each way, Tortured Poets was a smash. It sold 1.9 million copies in traditional album sales, including 859,000 for vinyl alone.
Advance sales through Swift's website begun the day Swift announced the album, at the Grammy Awards were key. She offered an array of tinted vinyl variants and CDs, some in deluxe versions advertised with autographs or on-brand trinkets.
#taylor-swift #the-tortured-poets-department #record-breaking-sales #music-industry #billboard-charts
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