Both Taylor Swift and Billie Eilish released multiple versions of their albums to engage fans in a battle for the top spot on the Billboard chart.
Eilish's 'Hit Me Hard and Soft' with just 10 songs offered various purchasing options like colored vinyl and splatter variant CDs with hand-painted covers.
Swift released over 20 versions of 'The Tortured Poets Department,' including various tracklists, media forms, bonus tracks, and collectibles like autographs and magnets, continuously engaging fans.
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