In August 2013, Kendrick was featured on Big Sean's 'Control,' taking shots at artists like J. Cole, Meek Mill, Pusha T, A$AP Rocky, and even Big Sean. In the same year, Drake seemingly countered on The Game's '100,' addressing staying 'on some conscious shit.'
J. Cole released '7 Minute Drill' in response to Kendrick's diss, expressing discomfort in taking part in the beef. Kendrick then retaliated with '6:16 in L.A.,' targeting Drake and his record label OVO, alleging a mole within Drake's camp.
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