Fernet-Branca, known as 'The Bartender's Handshake,' has launched its first limited edition U.S. bottle, The Record Label, blending taste, music, and AR technology.
Edoardo Branca emphasizes that The Record Label transcends traditional experiences, merging great taste and music to engage Fernet fans in a unique community connection.
The Record Label marks the conclusion of Fernet-Branca's Secret Handshake Tour, integrating cocktails, community, and music, with the new bottle serving as a continuation of this celebration.
Priced at $39.99, The Record Label bottle offers fans not only the same beloved Fernet-Branca flavor but also access to exclusive content via AR.
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