According to a recent study by Pex, nearly 40% of all the music used on TikTok is modified in some way, whether its pitch-altered, sped up, slowed down, or spliced together with another song.
Hook hopes to create a legal, licensed environment for users to participate in this rapidly growing part of online music fandom.
This deal represents a new model for music, social, and AI. The team at Downtown understands our mission and we're humbled by their support.
We are challenging the idea that music on social media and UGC only provides promotional value. We believe fan remixing and UGC is a new form of active music consumption and rights holders should be paid for it.
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