First of all, we want to thank everyone for all of the support you give us!We are sad to let you know that, following our upcoming Japan tour, CHAI will eternalize NEO KAWAII (=parting ways as a band).To continue our journey of self-love, as CHAI have always said, and to continue to fulfill our own personal visions, we have decided to go our separate ways.
Throughout their career, Chai embraced a concept they dubbed 'Neo-Kawaii,' a redefinition of the Japanese concept of cuteness. 'In Japanese society, cute people are the ones that are popular, and cute things are the ones that are hip. Cute is a standard, and everything else is ugly,' Mana told Pitchfork's Jenn Pelly in 2018. 'It affected me a lot, because I didn't feel like I was a part of that standard. People really get hurt by the word 'cute'-if you don't fit into that, it really bothers them. It's something that stays on your mind. It's a huge insecurity. For some reason that word is very strong. That's why we decided to make songs about the fact that everyone is cute.'
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