California's most underrated band goes gold thanks to TikTok
Briefly

The song 'Harness Your Hopes,' a B-side from their 1999 album, unexpectedly became Pavement's most popular song with 148 million Spotify streams, attributed to a change in the Spotify algorithm and TikTok exposure.
Pavement released an official music video for 'Harness Your Hopes' in 2022, starring Sophie Thatcher, aiding in the song's surge in popularity and eventual certification as gold.
Stephen Malkmus' storytelling in their lyrics, like in 'Harness Your Hopes,' with vivid visual details, resonated on TikTok, leading to thousands of users recreating the song's scenes.
Read at SFGATE
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