She chose not to release any singles leading up to the album, wanting the collection to be consumed as a 'family of songs.' Forget the fact that listening to an album from start to finish in the streaming era is a pretty radical concept.
Just like Prince rebelled against the 'Purple Rain' mania with 'Around the World in a Day' and Radiohead tried to shake off the 'OK Computer' masses with 'Kid A,' Eilish has refused to play to the basic crowd to meet any sort of commercial expectation. And yet, it still works for her.
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