In 2025, UK retail is witnessing a revival of mobile apps driven by advancements in artificial intelligence and a growing demand for video content. The dominance of Google as the primary access point to brands is being challenged by emerging search platforms like ChatGPT. Sienne Veit, a seasoned innovator in retail technology, stated that previous mobile applications lacked full utilization of smartphone capabilities. She believes that the industry is on the brink of a significant digital transformation, emphasizing the importance of mobile apps for retailers.
"Past apps were just websites wrapped inside an app. They had no ambition to use the full phone capability or to better connect the user and the world they were in, such as by enabling rich in-store experiences using location, camera, or NFC/Bluetooth."
"We're on the cusp of a revolution digitally. This enables a truly app-first era. Customers have their phones with them 24/7 with integrated payment and identity - and with all the proper security wrapped around these capabilities."
#mobile-apps #retail-technology #artificial-intelligence #digital-transformation #consumer-experience
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