Spotify is hiking its prices, with the premium plan increasing to $11.99, Duo to $16.99, and the family plan to $19.99. The student plan remains unchanged at $5.99.
This move will make Spotify more expensive than Apple Music in the US, prompting potential reactions from Apple in terms of price adjustments to match.
Despite the price hike, Spotify has seen a revenue increase and more premium subscribers, indicating a strategic move to capitalize on its current success.
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