Samsung folds an iconic London bus to promote Galaxy Z Fold6 and Z Flip6, part of a larger Fold Town art project.
Art installations on Old Street, including a folded bus, bench, lamppost, and telephone box, feature recycled materials and unique designs.
Folded bus by Caspar Philips is 6 by 6.2 meters, nearly six meters off the ground, created with recycled materials from real London buses.
Samsung's Director of Marketing celebrates the launch through unexpected activations, like renaming Old Street to Fold Street, showcasing innovation.
#samsung-galaxy-z-fold6 #galaxy-z-flip6 #london-bus-campaign #foldable-smartphones #fold-town-art-project
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