Pre-orders for the iPhone 16 series in the first weekend are estimated to be about 37 million units, down 12.7% year-on-year compared to the iPhone 15 family's first-weekend sales.
Demand for the iPhone 16 Pro and Pro Max is lower than expected, despite Apple having been very optimistic about the Pro Max's outlook and growing shipments before pre-orders started.
Kuo speculates that the disappointing performance of the Pro models has to do with the fact that Apple Intelligence features aren't launching with them this Friday.
Kuo doesn't anticipate any cuts in production, saying the Pro models' sales will improve once Apple Intelligence is out, along with the holiday shopping season.
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