The premium smartphone segment in India has achieved its highest share by volume and value, indicating a shift towards high-end devices, with over 50% of money spent on smartphones going towards premium models.
5G handset shipments in India have reached a record 71%, largely contributed by the growth in the premium segment, reflecting the increasing adoption of advanced technology.
Key players like vivo and Samsung have seen success in the Indian market, with vivo claiming the top spot in terms of volume, while Samsung leads in value with higher ASP driven by strong sales of Galaxy series.
Apple also celebrates a record quarter in the premium segment, dominated by strong sales of the iPhone 15 series through offline channels, positioning itself as a leader both in volume and value in that segment.
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