After a rocky post-early-pandemic return in 2023, there was reason for initial optimism. In the winter, early-bird ticket sales were "gangbusters," said Kaati Gaffney, a spokesperson for Sierra Nevada World Music Festival. But in the summer, the outlook took a turn for the worse. Typically, the festival sees a surge in ticket sales in June, but in 2024, a surge never arrived.
Sierra Nevada World Music Festival's tale is a familiar one for California's music industry. While the names, locations and details vary, the story beats are similar: A beloved event is canceled at the last minute; an apology letter is posted describing financial strain; fans get refunds, or they don't. Desert Daze...was canceled in August, a month after its lineup was released.
Collection
[
|
...
]