"The Competition and Markets Authority said its investigation found that the U.S. tech giant has "strategic market status" because it has "substantial and entrenched market power" in general search and search advertising. The label doesn't imply any wrongdoing. But the regulator said it means it has the power to consider using "proportionate, targeted" measures to make sure "general search services are open to effective competition" and that consumers and businesses are treated fairly."
"Online search ads appear alongside results from Google's search engine, usually tagged as "Ad" or "Sponsored" - versus online display ads, which appear on a company's website. The CMA says Google accounts for more than 90% of the U.K.'s online searches and more than 200,000 of the country's businesses rely on Google search ads to reach customers. Google said it expects to face new rules and regulations on how its search service works."
The Competition and Markets Authority labeled Google as having strategic market status due to substantial and entrenched market power in general search and search advertising. The designation allows the regulator to consider proportionate, targeted interventions to open general search services to effective competition and to protect consumers and businesses from unfair treatment. Google handles more than 90% of the U.K.'s online searches and over 200,000 U.K. businesses rely on Google search ads. Possible remedies include offering choice screens for rival search services, enforcing non-discriminatory ranking and presentation, and providing complaint mechanisms for businesses.
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