UK slaps Google Search with special market status, making way for stricter regulations | TechCrunch
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UK slaps Google Search with special market status, making way for stricter regulations | TechCrunch
""Google has had an unparalleled position in this digital activity for an extended period. Other traditional general search providers are significantly smaller than Google and have been for many years. Bing is the largest of these providers, but its current shares of queries and search advertising are both less than 5%. No traditional general search providers have materially grown relative to Google for at least fifteen years,""
"Although the designation does not mean that the CMA has found evidence of wrongdoing and does not introduce any immediate requirements, it does open the gates to launch further assessments and introduce interventions to change how Google runs its search services in the country, the CMA said. The designation covers Google's search and online search advertising services; its AI-enabled search features like AI Overviews and AI Mode; and the 'Discover' feed and results, as well as the "Top Stories" and News tab. It does not cover the Google News app and website, and search syndication services are also out of scope. The CMA, however, noted that while Google's Gemini AI assistant isn't covered by the designation at the moment, it will review the scope of the designation given uncertainty over how the AI search market is evolving."
The Competition and Markets Authority designated Google as having strategic market status in search and search advertising, granting powers to impose stricter rules to protect competition. The CMA characterized Google’s position as substantial and entrenched, with other general search providers substantially smaller and no material growth relative to Google for at least fifteen years. The designation covers Google’s search, search advertising, AI-enabled features (AI Overviews, AI Mode), the Discover feed, Top Stories and News tab, while excluding the Google News app, website, and search syndication. Gemini is currently out of scope but will be reviewed; a consultation on interventions will follow later this year.
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