McDonald's faced backlash this year over its $18 Big Macs, leaving many price-conscious customers questioning whether it was still worth the cost. To counteract this, the chain rolled out a $5 meal deal which appealed to customers during inflationary times, positively impacting both customer reception and stock performance.
McDonald's has refuted claims that its prices have doubled since 2014, calling such statistics "significantly inflated," despite industry insights pointing to sharp increases in menu costs, especially for popular items.
With rising concerns about health and food safety, McDonald's could play a prominent role in national debates now that influential figures like Robert Kennedy Jr. criticize fast food, with Big Macs even being labeled as "poison."
The publicity surrounding the McDonald's Quarter Pounder recall was one of the year's most notable incidents, leading to a significant stock price drop due to its association with an E. coli outbreak.
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