"It's simple to accidentally become entranced by an endless loop of videos on Instagram or TikTok. But sometimes, that mindless scroll is interrupted by a reminder that what you thought was a 10-minute break spent on your phone was closer to 30 minutes. Olivia Yokubonis, armed with a kind voice and scientific research, often pops up in feeds on social platforms, gently reminding viewers that they might not remember the video they saw two videos before she appeared on the screen."
"Yokubonis' content responds to the feeling many people have: that they spend too much time on social media or apps. "Most people have no clue how much time they spend on social media," said Ofir Turel, a professor of information systems management at the University of Melbourne who has been studying social media use for years. Through his research, Turel found that when he presented people with their screen time information, they were practically "in a state of shock" and many people voluntarily reduced their usage afterwards."
Endless feeds on platforms like Instagram and TikTok can lead to hours of unintended scrolling. Olivia Yokubonis appears in social feeds with a calm tone and scientific references, interrupting viewers and pointing out that users often cannot recall immediately preceding content. Viewer reactions vary from appreciation and action to snarky remarks. Research by Ofir Turel shows that revealing screen-time data often shocks people and prompts voluntary reductions in usage. A growing cohort of creators now produces videos explicitly encouraging app closure, employing approaches that range from gentle reminders to more aggressive interventions.
Read at Fast Company
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