Mike Shapiro founded TAPinto in 2008 as 'an all-online local newspaper' focusing on NJ towns, later expanding to other communities.
TAPinto shifted to a franchise model in 2013, enabling local outlets to share content and advertising, now encompassing nearly 100 organizations in four states.
CEO Shapiro believes the franchise approach helps combat news deserts by providing backend support and easing entry into journalism.
TAPinto recently introduced a Hyperlocal News Network licensing option as an additional support method for publishers seeking tech assistance and flexibility.
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