"Everybody wants the news, but they don't want it the news, if that makes sense. Audiences want updates, stories and insights, but they increasingly find them in places that look less like traditional journalism and more like entertainment or branded content. Streaming business news outlets like TBPN, Cheddar and even CNBC show how blurred the line between journalism and promotion has become. But if those platforms illustrate the gray area, Diaper Diplomacy shows what happens when news crosses fully into entertainment."
"Back when the app was still Twitter, blue checkmarks were used to authenticate the identity of public figures or major brands (and, occasionally, the odd mid-career journalist who managed to pull the right strings). However, in November 2022, new owner Elon Musk made that same checkmark available to anyone willing to pay $8 a month. This triggered a of scam ads and messages as fraudsters took advantage of Twitter users who still associated the checkmark with platform-vetted legitimacy."
Audiences increasingly consume updates, stories, and insights through platforms that resemble entertainment or branded content rather than traditional journalism. Streaming business news outlets such as TBPN, Cheddar and CNBC blur the line between reporting and promotion, while formats like Diaper Diplomacy push news fully into entertainment. Advertiser and audience demand for such content remains strong, but traditional journalism struggles to capture that interest. The European Commission fined Blue Crush X €120 million under the Digital Services Act for facilitating fake ads and scams. Changes to paid verification on X led to a surge in scam messages and prompted regulatory scrutiny.
Read at AdExchanger
Unable to calculate read time
Collection
[
|
...
]