"The way we raise the money at The Guardian is different than any place I've ever been"

About eight years ago, The Guardian focused on building a global reader revenue strategy, which now generates over a third of total revenue, with non-U.K. revenue accounting for 35%.

In the U.S., reader revenue makes up 57% of the total revenue, demonstrating a heavy reliance on voluntary contributions from the audience, while advertising contributes about 40% and philanthropic donations through guardian.org account for about 3%.

Read at Nieman Lab