Chasing tech's distribution and cash, news firms strike deals to try to ride out the next digital wave. They make concessions to platforms that attempt to take all of the audience (and trust) that great journalism attracts, without ever having to do the complicated and expensive work of the journalism itself.
Publishers like News Corp did it with Apple and the iPad, investing huge sums in flashy content that didn't make them any money but helped Apple sell more hardware. They took payouts from Google to offer their journalism for free through search, only to find that it eroded their subscription businesses.
The Wall Street Journal recently laid off staffers who were part of a Google-funded program to get journalists to post to YouTube channels when the funding for the program dried up.
#news-organizations #tech-companies #business-strategies #digital-transformation #publishing-industry
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