We're still planning to move as much of our inventory as possible away from any reliance on third-party cookies... It's just a longer timeline to test, get results and iterate.
Google has stated that cookies won't be fully deprecated by the end of the year, but they could still ramp up the 1% significantly... some of these alternative solutions can be further vetted and improved by the time this actually happens.
Plenty of publishers can sit back and sweat less about making their Q4 numbers, as Chrome rates will remain stronger than had the third-party cookie been deprecated... But that doesn't mean it's a good thing for the industry or the development of cookie-less technology, he argued.
[
add
]
[
|
|
...
]