We didn't think culturally it was a good fit," Rogge says. "The agency representing that brand was dumbfounded."
But for Rogge, this was just one of many decisions that have enabled Mountain Gazette to thrive as a print publication in a moment when so many others struggle to capture traditional advertising dollars and are forced to move entirely online.
While Rogge leverages digital media to promote the magazine and build community, you can't read the magazine online or buy it on newsstands..."We are truly in this for our subscribers," Rogge says.
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