The Minnesota Star Tribune's rebranding signifies a shift toward wider coverage, hiring more reporters, and addressing statewide issues rather than just focusing on Twin Cities news.
The paper has undergone a complete redesign, with enhancements like a new website, a modern logo, and the catchy tag 'The heart and voice of the North' to better connect with its audience.
The collaboration between the Minnesota Star Tribune and agencies like Colle McVoy and Code and Theory marks a significant step in transforming the newspaper into a digital-forward news organization.
With new leadership under Steve Grove, the Minnesota Star Tribune aims to innovate and adapt to changing media landscapes, focusing on broader state coverage and strategic digital goals.
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