Announcing the news on Thursday, the BuzzFeed founder and CEO, Jonah Peretti, told UK staff of his excitement about the partnership we are exploring with the Independent, which he said put the organisation in a strong position to join forces with a local partner who can expand resources on the ground, unlock more strategic value for the brands, and take our UK business to the next level.
In an email to all staff, Peretti said that under the proposed partnership, the Independent would offer increased resources across editorial and sales, and offer a wide mix of products across their portfolio. He added: 'Since 1986, the Independent has been a news organisation at the frontline of journalism and together with BuzzFeed's UK brands, the two portfolios would create one of the region's largest combined audiences.'
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