Freelancers often operate on a cycle of delivering work and quickly seeking new clients, leading to burnout and instability. Instead, they should adopt a systems-thinking approach. By productizing their services post-project, such as creating digital products or leveraging successful client outcomes into marketing opportunities, freelancers can create ongoing revenue. This strategy not only lessens workload but also provides a chance for greater financial stability through passive income. The article outlines specific steps for turning completed client projects into lasting products, maximizing both time and financial returns over the long term.
As a freelancer, it pays to think in systems, not isolated projects.
This approach sets you up for a feast-or-famine cycle and leaves you burnt out and broke in between clients.
One client project, if done right, can yield you a whole year or more of passive income.
Productize your delivery. After finishing a client project, review the assets and deliverables you created.
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