Gannett's Digital Ad Business Gets A Boost From Non-News Partnerships | AdExchanger
Briefly

Gannett reported its "most pronounced sequential trend improvement in nearly three years" with total digital revenue for Q1 reaching $277 million, up 2.9% year over year.
Partnerships with non-news media companies like Home Solutions and Gambling.com Group contributed to Gannett's 10% YOY growth in Q1 page views.
"This growing audience and increased engagement offers us great potential for diversified, predictable and repeatable digital revenue growth," said Gannett's Chairman and CEO Michael Reed.
Gannett's Chief Content Officer emphasized maximizing engagement through entertainment updates, lifestyle guides, and multiplatform experiences to draw audiences beyond hard news.
Read at AdExchanger
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