"Aiming to shake up the Golden State's media landscape, the California Post launched on Monday with a new tabloid newspaper and news site that brings a brash, cheeky, and conservative-friendly fixture of the Big Apple to the West Coast. The Los Angeles outpost of the New York Post will be "digital first" - with social media accounts and video and audio pieces - but for $3.75 readers can also purchase a daily print publication featuring the paper's famously splashy front-page headlines."
""The most iconic thing about the New York Post, and now the California Post, is that front page," said Nick Papps, editor-in-chief of the LA newsroom. "It has a unique wit, and is our calling card, if you like." Monday's inaugural edition goes straight at Hollywood during awards season with the full-page headline: "Oscar Wild - Shocking truth behind director Safdie brothers' mystery split.""
"Papps declined last week to reveal what stories his reporters were chasing and what bombs the political columnists will throw in its first editions. But he promised the growing staff of between 80 and 100 will focus on issues important to "everyday, hardworking" Californians, including homelessness, affordability, technology, and "law and order." Of course, the Post's infamous gossip column will get a Tinseltown version, Page Six Hollywood, that will keep a snarky eye on red carpets and celebrity culture."
The California Post launched a Los Angeles tabloid and news site as a West Coast edition of the New York Post, combining brash tabloid front pages with a digital-first strategy. The outlet will publish a $3.75 daily print featuring splashy headlines while prioritizing social media, video, and audio. The inaugural edition targets Hollywood with a full-page awards-season headline. The newsroom aims to grow to 80 to 100 staff and will emphasize issues such as homelessness, affordability, technology, and law and order. Page Six Hollywood will cover celebrity culture, and sports coverage will include major events and local teams.
Read at Fast Company
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