One-to-one pitching via email is the method 83% of journalists prefer and what 83% of PR professionals feel is most effective. Yet, 62% of PR pros pitch multiple journalists at once, with some pitching 15 or more journalists simultaneously.
73% of journalists reject pitches primarily because they lack relevance to what they cover. However, only 37% of PR professionals consider subject matter relevance the most crucial factor in getting a pitch picked up.
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