"We're not strapped for cash," Spanfeller said when asked whether the firm plans to raise money if it doesn't sell. But if there was an opportunity to bring in a different financial partner "in a way that helps and benefits" G/O Media's parent company, "that's possible," he said.
Spanfeller said the firm will "chat with people from time to time about possible acquisitions" and sales, but noted that a full portfolio sale isn't expected this year: "I don't think that's in the cards."
Today, the firm's business is mostly dependent on advertising, with about 60% coming from direct ad sales and 40% coming from automated sales.
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