A New Jersey journalist couldn't understand the obsession with Wawa. So he reported its oral history. - Poynter
Briefly

Clark, an enterprise reporter, recognized the 'cult-like following' of Wawa in South Jersey, where devotion leads to tattoos and wedding night visits.
His editor, Jeff Roberts, found Clark's Wawa pitch unique and fun, a refreshing departure from serious news, aimed at providing levity amid turmoil.
Read at Poynter
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